Inflatable Product Replica Provides Photo Ops Through Event Marketing

An Inflatable Product Replica Means Never Paying to Promote Another Brand

Does this sound like you? "We have always rented inflatables for our events mostly from manufacturers. We were paying to promote other brands."

Like many small businesses, it seems logical at first to rent large promotional items instead of buying your own. However, the problem with this approach is that those other inflatables are generic.

While rented inflatables might depict a product like yours, they won't give you the brand recognition these marketing balloons are famous for instilling. Gipson's Tire Pros found this out and, once they realized the advantage of owning their own custom inflatable product replica, their event marketing got a shot in the arm.

Owner Hootie Gipson explains: "This year we decided it was time to start using an inflatable with our name on it. We can put our brand front and center. We used our inflatable for the first time recently and found that folks loved taking photos in front of it and really drew the crowd over to our booth area. We were very pleased with the way it displays our brand."

And because those photos inevitably end up on social media, Gipson also gets a wonderful little viral effect. Want some?

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First