Custom Inflatable Arch Drives Awareness for Polaris Off-Road Vehicles

Custom inflatable arch helps increase foot traffic and brand awareness

Tyra Guldseth had a very specific goal. As Senior Project Manager for marketing agency SixSpeed, she wanted to raise public awareness of the new updated branding for client Polaris Inc.

On the recommendation of a coworker, she turned to Landmark Creations. Could Landmark create a custom inflatable that captured all the adventurous boldness of the Polaris brand?

The answer? A definite "yes!" With Guldseth's guidance, the Landmark team crafted and built a giant inflatable arch, designed to promote Polaris's popular off-road vehicles at trade shows, demos, displays, and similar events.

Measuring 18 feet high and 26 feet wide, the striking structure showcases Polaris's iconic star logo against a bold blue background. The familiar Polaris logotype embellishes both sides.

With its towering size and dramatic design, the arch is impressive indeed... and clearly visible even from a distance.

So far, the huge inflatable arch has played a prominent role at corporate events, product launches, trade shows, event marketing tours, fairs and festivals, and more. And, according to Guldseth, it has been a big success, boosting foot traffic along with brand recognition.

Guldseth is pleased. And so are the people at Polaris Inc.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear