Inflatable Product Replica Earns Top-of-Mind Awareness for Tire Dealer

Ed Chaney Tire Center’s Inflatable Product Replica Keeps Him “Top of Mind”

Pop Quiz: When do people buy tires? Answer? Whenever they need them. There is no tire season or scheduled time to buy as there is with Christmas gifts or weekly groceries. Because there is no way to predict when drivers will need new tires, you have to market your business continually.

Top-of-mind awareness is what drives Ed Chaney’s tire business, and he’s smart enough to realize what that means: promote your company at all times so that when someone has a blowout, notices worn tread or decides they want snow tires, they think of you first… you are at the top of their mind.

Ed explains his process and why he decided to incorporate a cold-air inflatable into his marketing plan. “We support our community through sponsorships, and in the past we have put a banner or table at an event. Now we can place the inflatable in a high traffic area and have a 24/7, larger-than-life representative on site.

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

Class dismissed.

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

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"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

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"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

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- Karen Klevesahl, SMET Construction