O'Reilly Inflatable Battery: Custom Inflatable Advertising Balloons Make A Big Impression

O'Reilly's Inflatable Battery Drives Awareness to the SuperStart Brand

O'Reilly Battery is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U.S.

Serving do-it-yourselfers as well as pros, they needed a creative way to rise above traditional branding methods. After all, when one of your brand names is SuperStart, you need a super way to promote products.

That's why O'Reilly Auto Parts chose a custom inflatable battery for their on-site events.

At 15-feet tall, this giant, custom inflatable stops customers in their tracks with curiosity opening the door for a conversation about the differences between SuperStart and other batteries. And it works wonderfully not only at retail locations, but also on the road. O'Reilly Battery has used inflatable advertising at motor sports events including NASCAR and NHRA as well as grand openings for new stores to build branding and awareness of the SuperStart name. What success have they had? According to company officials, "We are still in the early phrases, but [inflatable advertising] has really helped drive awareness and attention to the battery category. Most people stop and ask about SuperStart."

Suffice it to say, this custom inflatable has really "charged" O'Reilly's branding efforts!

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes