Big Gorilla Auto Sales Inflatable Mascot

When you look back over the history of inflatables, one thing that stands out is the inflatable gorilla. Today, that legendary icon is still performing well for businesses all across the country including one used-car dealership in Lakeland, Florida.

With a name like Big Gorilla Auto Sales, it doesn't take long to decide what your mascot will be. When the car retailer decided to bring their namesake to life (so to speak), they chose Landmark Creations. A poor experience with a foreign-made inflatable in years past convinced Big Gorilla that made in the USA is best.

Their goal for the inflatable mascot was to make it easy for customers to find them, so they could take advantage of the low prices and in-house financing. Standing 26-feet tall with his bright yellow attire, slick shades and funky little smile, this big guy catches the attention of everyone.

Has it worked? Oh yes! The Big Gorilla team boasts, "Everybody knows about our dealership because it's the place with the big gorilla!"

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC