Inflatable “Moon Person” Makes a Dramatic Landing at Annual VMAs
Last summer, Landmark Creations received an intriguing request.
Matt Steinbrenner from SteinDesign brought us his vision for a custom inflatable for MTV’s upcoming Video Music Awards.
Their request was for an enormous, realistic replica of VMA’s famous “Moon Person,” the astronaut statuette awarded to VMA winners.
Grateful for the opportunity to partner with SteinDesign, we didn’t want to turn the project down. But could we deliver such a large-scale inflatable in time for the September awards show?
Could Landmark Creations deliver such a large-scale inflatable in time for the September awards show?
We could, and we did. The project was authorized on June 1, and by August 23, the giant inflatable replica was ready to go out the door.
For such a massive creation, this was lightning-fast turnaround. But it wasn’t easy. According to Landmark Creations’ President Stephanie Meacham, it took “all hands on deck and a lot of overtime.”
In fact, the custom inflatable was so huge and complex it couldn’t be test-inflated onsite at Landmark Creations. Instead, five of our team members traveled to New York to install “Moon Person” at the VMA ceremony venue, Brooklyn’s Barclays Center.
The team was devoted to this project. Some worked remotely. Others spent entire days and evenings doing complicated hands-on construction.
Along the way, we were faced with a few special challenges. To overcome these obstacles, we tested some new techniques which worked so well that we plan to use them for future projects.
In the end, all the hard work paid off. The finished inflatable replica towered 55 feet high and spanned a width of 92 feet. With its glistening silver spacesuit and iconic flag, it precisely matched the VMA statuette, down to the smallest detail.
To top it off, this custom creation incorporated an inflatable tunnel, which served as the passageway to the main stage. Performers emerged from Moon Person’s “torso” to make a show-stopping entrance.
Throughout the ceremony, luminous LED lighting was projected all over Moon Person, creating a magical atmosphere. The effect was stunning.
Landmark Creations’ giant inflatable was a huge hit with the VMA audience. Back at Landmark Creations headquarters, our employees were thrilled at the impressive fruit of their labor standing onstage for all the world to see.
Featured in Landmarketing Issue 64
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City of Burnsville Highlights Landmark in Feature for MN Manufacturing Month - Oct 2021
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Lee Valsvik from KARE11 Discusses the Minnesota Zoo's Nature Illuminated Inflatables with Stephanie from Landmark
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Landmarketing Issue 64 - Fall 2021
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5 Artists Who Transformed Their Creative Ideas into Giant Tangible Stage Pieces
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Inflatable Mascot Mixes Finance & Fun to Foster Brand Recognition
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Repairing Your Custom Inflatable During an Event
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What Others Say About Landmark Creations
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop