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Inflatable Mascot Mixes Finance & Fun to Foster Brand Recognition

Champlain National Piggy BankCustom Inflatable Piggy Bank Sparks Smiles and Brand Recognition

As Vice President and Director of Marketing for Champlain National Bank, Jacqueline Hallock needed "something cool to have on a parade float." 

Her solution? A custom inflatable piggy bank emblazoned with Champlain National's name and distinctive logo.

Guided by Hallock, Landmark's highly skilled team built a giant inflatable pig – 6 feet high, 4 feet wide – with big, beautiful eyes and an adorable piggy snout.

The finished product proved hugely popular with both customers and employees. Dubbed "Mr. Bankus," the inflatable mascot now travels far beyond the parade route. 

"Once we got him, we realized he would be perfect for all public events," Hallock says. "We've taken him to a county fair, used him in a classroom where we teach children about saving, and...[displayed him] at events like our annual Client Appreciation Day-Ice Cream Giveaway. We also put him in front of different branches during the summer, just to give people a smile as they drive by."

Why did Hallock choose Landmark? "Landmark Creations struck me as the best option for an inflatable of the large size we needed. They won the business with their prompt responses to all my emails and being willing to create a truly custom design that was exactly what I wanted."

Featured in Landmarketing Issue 64

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Just wanted to say how much we LOVE our inflatables.  We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First