World's Best 10K Custom Inflatable Arch Creates Huge Visual at Starting Line
Custom Inflatable Archway Adds Excitement to Race Start & Finish
Talk about drawing a crowd! This inflatable arch was the perfect tool for the World’s Best 10K race. A captive audience (those waiting to see who finished and who won the race) had their eyes glued on the arch.
That would probably not have been a big deal except for the fact that Autopistas, a creative race coordinator, had sold advertising space on the finish line icon.
Not only did the arch add to the excitement of the race’s finish, the archway also generated revenue for Autopistas and exposure for the race sponsors. In fact, another inflatable is in the works for next year’s event!
Excellent finish!
Featured in Landmarketing Issue 07, Featured in Landmarketing Issue 45
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Landmarketing Issue 07 - Summer 2003 -
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What Others Say About Landmark Creations
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- P. Donaldson, American Cancer Society
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins