Custom Inflatable Oval Shaped Logo Catches Attention for Hooters Restaurants

Inflatable Logo for Hooters' Pro Cup Racing Series

Hooters restaurants sent their oval inflatable and Naturally Fresh inflatable up and down the east coast to follow the Hooters’ Pro Cup Racing Series. How did they position? Around the outside of the racetrack.

That put them in the perfect spot to be caught on camera by Speedvision throughout the event. Because inflatables are commonly used at races, Hooters knew their oval and salad dressing jar would be a success.

And did it work? Yes! At each event two important things happened. The race was covered by Speedvision (and the inflatables appeared on TV), and the fans got hungry and went to Hooters (where they no doubt had salads with Naturally Fresh dressing on them)! Due to the continued success of inflatables used at racing events, Hooters is adding more balloons to its storehouse.

Fast move Hooters!

Featured in Landmarketing Issue 07, Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center