Custom Inflatable Shotgun Shell Hits the Target at Sporting Clays Championship

Inflatable Replica Shotshell Successfully Targets the Market

Each fall the National Sporting Clays Association hosts its nine-day national tournament, where shooters from across America compete for coveted trophies. It’s the year’s biggest event for this challenging sport – sometimes dubbed “golf with a shotgun” – and it draws an impressive crowd of clay shooting enthusiasts.

That kind of crowd – expert and engaged – provides the perfect target market for Federal and Remington Ammunition, a leading maker of shotshells and other ammo.

That’s why Jason Nash was so determined to make an impact at 2021’s Sporting Clays Championship. As Federal and Remington’s VP of Marketing, he wanted to install a vendor display that would absolutely wow attendees...and build brand awareness in the process.

So, he turned to Landmark Creations.

Under Nash’s guidance, Landmark designed and built a giant inflatable replica of a Remington shotgun shell. Towering 15 feet high and weighing 32 pounds, this huge custom inflatable exactly resembles a genuine shotshell – from its shiny green casing down to its gleaming “brass” base.

Throughout the 2021 Sporting Clays Championship, the custom inflatable shotshell garnered lots of buzz and attention. In fact, it worked so well to boost brand visibility that Nash now plans to use it at other sporting venues. He has even ordered additional shotshell replicas for upcoming events.

Featured in Landmarketing Issue 65

View More "Sports Industry Inflatables" Articles

Giant Inflatable Arch Gets Cross-Country Team to the Finish Line

Giant Custom Inflatable Boosts Brand Awareness at Sporting Events

Custom Inflatable Arch Gives Canadian Triathlon a Truly Dramatic Finish

Inflatable Sports Tunnel Wins Cheers at High School Sports Games

What Others Say About Landmark Creations

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society