Inflatable Colon Lets People See and Believe in Colon Cancer Prevention

Seeing Is Believing When You Use an Inflatable Colon that Enlightens and Educates

Some organizations conduct seminars. Others host concerts. Still more run in their skivvies all for the cause of colon cancer prevention. Every effort to spread the word takes us a step closer to saving lives. However, one of the best ways to instill the seriousness of this disease is by show and tell.

Short of watching videos of colonoscopies or surgeries, there's not a way to let the average person actually see what goes on inside human bodies. (And that stuff can be pretty gross anyway.)

With an inflatable colon, the scary part is taken away, but the eye-opening effect and educational elements are left intact.

From health fairs to public awareness events, Endoscopy Institute of Hawaii has found "a definite increase in [traffic] as well as news coverage." I'd be willing to bet there's a good bit of social sharing going on, too! So the impact is much more far reaching than the event itself.

Why did the institute choose Landmark? According to Robert Canfield, "I'm pretty sure you're the only giant colon [inflatables manufacturer] in town!" We're good with that.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes