Inflatable Product Replica Display Boosts Traffic 30 Percent at Trade Show

CDCLarue Industries' Inflatable Trade Show Display Increased Traffic 30%

What's black and red and a top-flight traffic magnet at trade shows? The Pulse-Bac inflatable product replica. This 8-foot-tall, lifelike marketing balloon has been described as a crowd pleaser, a photo op and a social media goldmine.

Chris McCutchen, COO, explained why his company couldn't use just any ole trade show display.

"CDCLarue does trade shows, etc. and has done them for the past 10 years. We know you must grab the attention of trade show attendees. With a large visual aid, specifically our large Pulse-Bac inflatable product replica, CDCLarue can do just that. People love to get their pictures taken with it, and those pictures end up on all types of social media."

An inflatable and free social media buzz? A sweet deal to say the least. But wait! There's more! In addition to all this, CDCLarue also captured quite a nice boost in visitors. "Our foot traffic with the new inflatable was up over 30% at our last trade show when compared with 2011 and 2012."

Why Landmark? It all boiled down to a primo combination of meeting the completion date (actually we beat it, but who's counting?), realistic expectations, offering greater visual impact compared to other trade show eye-catchers and affordable price.

And, congratulations go out to CDCLarue! They are expecting the birth of "Sally" (their latest inflatable) next year. (So proud!)

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction