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Inflatable, Imaginative Museum Exhibit from a Creative Inflatable Manufacturer

Guggenheim InflatableThe Guggenheim Goes Inflatable with an Imaginative Museum Exhibit

As the Guggenheim art museum displays the works of the Gutai: Splendid Playground, it seems only fitting that they would move beyond the conventional when presenting the various works of art.

The founder of Japan’s most influential avant-garde collective of the postwar era, Jirō Yoshihara, led his troupe with the mantra, "Do what no one has done before."

In this spirit, the Guggenheim commissioned Landmark Creations as the inflatable manufacturer to "construct" a special enclosure. Jaime Roark, Associate Director, Exhibition Design and Production, explains, "We needed a way to [create] an environment that provided light and sound protection for an object without building a typical drywall enclosure."

Because Landmark was responsive, reliable and supportive of a collaborative and creative process, the Guggenheim was able to accomplish its goal affordably and on time. "[We wanted to] ease construction time and budget compared to building in drywall."

We think this modern-looking, imaginative museum exhibit - that is truly unlike any other - would do the artists of the Gutai proud.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare