Inflatable Cash Booth Increases State Pride & Helps Prevent Littering

Cash For Trash? Esparza Advertising Uses A Converted Cash Booth To Raise Awareness

When you think of a traditional inflatable money machine, images of dollars flying through the air as contestants frantically flail their arms in an effort to catch as much cash as possible come to mind. But what if the participants were grabbing for trash instead of cash?

That's the idea behind the "Keep New Mexico True" campaign Esparza Advertising created (and is executing) for the New Mexico Tourism Department's Clean & Beautiful division. No, it's not "trash" trash. It's clean cups, wrappers, paper and other types of items you might find tossed out onto the street.

How does it work? Emily Griebel, Vice President of Esparza, explains. "As part of the traveling roadshow that visits fairs and festivals around New Mexico, consumers can get in the [inflatable cash booth] and try to collect as many pieces of "trash" as possible within 30 seconds. If they collect 10 pieces of trash and provide us with their name and email address, they get to choose from a variety of premium giveaways. Consumers are providing their information and taking the pledge to keep New Mexico clean and beautiful."

Now, that's a fun way to make an impression and get citizens onboard!

Turn your next up a notch with the flip of a switch! Check out our gallery of inflatable cash booths!

Featured in Landmarketing Issue 51

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What Others Say About Landmark Creations

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear