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Inflatable Mascot Attracts Travelers to Scenic Minnesota City

Little Ole Inflatable Viking Mascot at Visitor CenterInflatable Mascot Takes Iconic Viking Warrior on the Road

For over 50 years, Big Ole has welcomed visitors to Alexandria, Minnesota. Towering 28 feet high, the fiberglass Viking warrior holds a shield inscribed with the city's claim to fame: "Alexandria, Birthplace of America."

Birthplace? That's right. Norsemen first visited the area in 1362, over 100 years before Columbus. As a symbol of this rich history, Big Ole promotes Alexandria to prospective visitors. However, his reach is limited: The beloved Viking is firmly attached to his base on the shore of Lake Agnes. He's not going anywhere, but…

Little Ole, a 14-foot, inflatable mascot looks like the original and is travel-ready. Like Big Ole, the smaller version boasts brawny muscles, a bristling beard, and an authentic winged helmet. Unlike the larger statue, Little Ole can travel to events, parades, and expos, where he can spread the word about scenic (and historic) Alexandria.

Why was Landmark chosen to create Little Ole? According to Explore Alexandria Tourism Development Coordinator Kristen Faber, "They were very quick to respond, were genuinely nice and easy to work with, they offered reasonable pricing, and helped us capture a dream."

So far, Little Ole has been a huge hit at trade shows and there’s more to come. "We are launching a social media campaign this summer centered around finding Little Ole," reports Faber. Let's raise our helmets to that!

Featured in Landmarketing Issue 59

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What Others Say About Landmark Creations

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation