Custom Inflatable Cowgirl Mascot Draws A Crowd For Local Radio Station

Giant Inflatable Cowgirl Character Turns Heads Everywhere She Goes

St. Louis country station WIL92 wanted to update their branding and also make a splash at local events. In a competitive market, they needed a mascot that would connect with their audience and command attention in a crowded venue.

"We chose Landmark Creations because of the creative design. We reached out about several ideas we had — a giant red Solo cup, a giant iPod, sexy cowgirl," said Kelly Rebal, the station's promotions director. "[Landmark] integrated all our ideas into one single inflatable [and] went above and beyond to make sure everything was just the way we wanted."

The results are definitely impressive. "Lacy" is a sassy young lady with fashionably ripped jeans, a signature WIL92 red tank top, and cowboy boots. With a drink in one hand and an iPod in the other, this 20-foot-tall cowgirl invites everybody within seeing distance to start the party. And draw a crowd? You bet your boots she can!

These days, Lacy is a busy girl, spending her time traveling to concerts and other events, and is happy to be the new face of WIL92.

Featured in Landmarketing Issue 51

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What Others Say About Landmark Creations

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.