Rider University's Inflatable Cranberry Costume Engages Crowds at School Events

New Cranberry King Sweetens Rider University

Cranberries and college may not seem to have a natural affinity at first glance. However, Rider University has a long historical connection with this fruit.

Andrew J. Rider introduced the cranberry to the Queen of England who then dubbed him "Cranberry King of New Jersey." In addition, school colors are cranberry and white.

When the need arose to create more school spirit, Rider University chose Landmark because of the affordable options and quick turnaround we could offer.

The result was a cute little inflatable costume shaped like - what else? - a cranberry. Donning his crown, the Cranberry King greets everyone with a quirky smile and a handshake. Because inflatable mascot costumes allow for interaction with the crowd, the Cranberry King can walk, wave, shake hands and more.

Hugh Tsung of Rider University gives this report, "We have used the Cranberry at our inaugural annual event - Cranberry Fest - and plan to use it again at other upcoming school-spirit events."

The inflatable costume of this naturally tart fruit engages students and faculty everywhere it goes, boosting school spirit with its charming personality. And that can only be described one way: sweet!

Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor