Virginia Aquarium & Marine Science Center Komodo Dragon
Giant Inflatable Komodo Piques Curiosity about Museum's Restless Planet Exhibit
He's not cute and cuddly, but he's definitely a traffic-stopper. Drivers on their daily commutes got a wake-up call when they noticed something a bit strange atop the Virginia Aquarium & Marine Science Center.
From the looks of it, a giant Komodo dragon was peering over the top of the building down on the world below. Of course, it wasn't a real dragon… just a very lifelike inflatable character.
Why place a dragon head on the roof of your building? "We wanted to increase the awareness in our community that the 3 years of renovations to the Virginia Aquarium & Marine Science Center were completed. With the renovations came the addition of a multitude of new exhibits and species to our facility, and the stars were the Komodo dragons," relays Mandy Lui, Production Coordinator for Brand Communications Firm (BCF), representatives for the museum.
As you might imagine, this inflatable advertising balloon did its job with piquing curiosity about the museum's new Restless Planet exhibit. Thanks to this big guy, BCF can report that the museum experienced a "drastic increase in interest and inquiries about what's going on at the facility." It's all in a day's work for our giant reptile friend!
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The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
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“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
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"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
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