Virginia Aquarium & Marine Science Center Komodo Dragon

Giant Inflatable Komodo Piques Curiosity about Museum's Restless Planet Exhibit

He's not cute and cuddly, but he's definitely a traffic-stopper. Drivers on their daily commutes got a wake-up call when they noticed something a bit strange atop the Virginia Aquarium & Marine Science Center.

From the looks of it, a giant Komodo dragon was peering over the top of the building down on the world below. Of course, it wasn't a real dragon… just a very lifelike inflatable character.

Why place a dragon head on the roof of your building? "We wanted to increase the awareness in our community that the 3 years of renovations to the Virginia Aquarium & Marine Science Center were completed. With the renovations came the addition of a multitude of new exhibits and species to our facility, and the stars were the Komodo dragons," relays Mandy Lui, Production Coordinator for Brand Communications Firm (BCF), representatives for the museum.

As you might imagine, this inflatable advertising balloon did its job with piquing curiosity about the museum's new Restless Planet exhibit. Thanks to this big guy, BCF can report that the museum experienced a "drastic increase in interest and inquiries about what's going on at the facility." It's all in a day's work for our giant reptile friend!

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Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods