MGM Players Club Holiday Gift Shoppe Snowman & Toy Soldier Inflatable Characters

Inflatable Holiday Characters Evoke Wow Factor at MGM Mirage Casino Gift Shop

When you're decorating for a casino/hotel of the highest caliber, you pull out all the stops. That's why the MGM Mirage decided inflatable advertising balloons would be the perfect addition to the Players Club Holiday Gift Shoppe located on site.

Stretching 10-feet tall, the snowman and toy soldier made a huge impression and spread holiday cheer to all who attended the event.

Looking for a way to evoke the WOW factor and incorporate lots of fun into the occasion, the hotel/casino chose a Macy's Thanksgiving Day Parade theme. Creating a New York City streetscape meant the inclusion of certain traditional icons. The snowman and toy soldier inflatable characters were must-haves to complete the scene. Hanging high overhead and adorned with streamers, these beloved holiday characters brought smiles to all who passed by.

Throughout the year, Players Club members collect points when they play slots at participating casinos. Then, at an elaborate year-end event, points can be used to purchase "watches, jewelry, electronics, home & sporting goods, gift cards, free play and more," according to the Players Club website.

This most recent Gift Shoppe event was an occasion to remember and certainly set the bar for years to come.

Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills