Giant Inflatable Logo Represents New Relationship-Based Brand

United Shore Uses Inflatable Logo to Launch Rebranding Campaign

Rebranding a company takes work. Once you've depended on a brand for years, breaking away and moving in another direction (even if it is a better, more representative one) can be a challenge.

That's one reason United Shore approached Landmark Creations about developing a giant inflatable logo for their company fair.

This event and company pep rally was where the new logo was unveiled in front of 1,100 employees and their families. Why a “U”? According to Kelsie Lathrop, Marketing Coordinator, "The U represents two people coming together building a relationship."

Kelsie continues to explain that the increase in visibility the new inflatable logo provided helped project United Shore's new brand. "The U was a clear symbol of our new look and feel, and [how we were] uniting together as a team and company. It turned out great and was a huge hit at our events!"

United Shore had other options, but they chose Landmark Creations for two important reasons: our excellent customer service and our ability to create a custom inflatable in a timely manner to their specifications.

Making plans to rebrand your company? Contact Landmark Creations today to discuss an impactful inflatable!

Featured in Landmarketing Issue 50

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises