Colon-Shaped Inflatable Tunnel Helps Save Lives

Southeastern Med Wins Best of Show with Colon-Shaped Inflatable Tunnel

Even though colon cancer is serious business, Southeastern Med discovered that many people are more open to education about this disease when presented in a less-scary manner. That's what brought about their commissioning Landmark Creations to develop a cold-air, colon-shaped inflatable tunnel.

The colon has been used at home shows, open houses, employee health fairs and other public events. Walking through the colon, attendees can get a close-up (yet animated) look at healthy colon tissue, nonmalignant diseases, polyps and the stages of colorectal cancer in a nonthreatening way.

“Our goal is to increase screenings and colonoscopies. We talked with over 500 people at a recent Home & Garden Show and won ‘Best of Show,’” recalls Becky Wheeler, Cancer Registry Manager and Co-Chair of the Tina Kiser Colorectal Cancer Coalition for Southeastern Med.

The more people educated about the preventability of this disease, the more lives can be saved. Thanks to Southeastern Med for their efforts in battling colon cancer. We're proud to have partnered with you!

Featured in Landmarketing Issue 33

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes