Rocco the Inflatable Mascot Rhino Is a Multipurpose Marketing Machine
The Busy Schedule of Rinox's Inflatable Mascot, Rocco the Rhino
Who would have thought a rhino could be so loveable? Yes, this 10- x 16-foot character inflatable is in high demand by concrete product manufacturer Rinox, Inc. With his own personal agenda, Rocco the Rhino has standing annual engagements.
He makes appearances for Rinox at tour trade shows, the yearly fundraiser golf tournament and at Rinox's hockey and soccer tours.
But the popularity of this inflatable mascot doesn't stop at the door to corporate headquarters. Dealers also clamour for Rocco. From dealer open house days to seasonal sales, resellers know the inflatable rhino stops customers in their tracks.
Jillian Arsenault, Marketing Coordinator, boasts, "We attract attention with our rhino and also use it as a point of recognition. Consumers remember the giant rhino at events! We also get lots of requests for pictures from families."
One thing that stands out with Rinox is their flexible use of inflatables. We applaud them on coming up with so many ways to increase exposure for their own company and their resellers. How else could Rocco help? Press conferences, dealer grand openings and product launches, just to name a few.
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Landmarketing Issue 33 - Spring 2010
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What Others Say About Landmark Creations
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race