Rocco the Inflatable Mascot Rhino Is a Multipurpose Marketing Machine

The Busy Schedule of Rinox's Inflatable Mascot, Rocco the Rhino

Who would have thought a rhino could be so loveable? Yes, this 10- x 16-foot character inflatable is in high demand by concrete product manufacturer Rinox, Inc. With his own personal agenda, Rocco the Rhino has standing annual engagements.

He makes appearances for Rinox at tour trade shows, the yearly fundraiser golf tournament and at Rinox's hockey and soccer tours.

But the popularity of this inflatable mascot doesn't stop at the door to corporate headquarters. Dealers also clamour for Rocco. From dealer open house days to seasonal sales, resellers know the inflatable rhino stops customers in their tracks.

Jillian Arsenault, Marketing Coordinator, boasts, "We attract attention with our rhino and also use it as a point of recognition. Consumers remember the giant rhino at events! We also get lots of requests for pictures from families."

One thing that stands out with Rinox is their flexible use of inflatables. We applaud them on coming up with so many ways to increase exposure for their own company and their resellers. How else could Rocco help? Press conferences, dealer grand openings and product launches, just to name a few.

Featured in Landmarketing Issue 33

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What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society