Virginia Aquarium & Marine Science Center Komodo Dragon

Giant Inflatable Komodo Piques Curiosity about Museum's Restless Planet Exhibit

He's not cute and cuddly, but he's definitely a traffic-stopper. Drivers on their daily commutes got a wake-up call when they noticed something a bit strange atop the Virginia Aquarium & Marine Science Center.

From the looks of it, a giant Komodo dragon was peering over the top of the building down on the world below. Of course, it wasn't a real dragon… just a very lifelike inflatable character.

Why place a dragon head on the roof of your building? "We wanted to increase the awareness in our community that the 3 years of renovations to the Virginia Aquarium & Marine Science Center were completed. With the renovations came the addition of a multitude of new exhibits and species to our facility, and the stars were the Komodo dragons," relays Mandy Lui, Production Coordinator for Brand Communications Firm (BCF), representatives for the museum.

As you might imagine, this inflatable advertising balloon did its job with piquing curiosity about the museum's new Restless Planet exhibit. Thanks to this big guy, BCF can report that the museum experienced a "drastic increase in interest and inquiries about what's going on at the facility." It's all in a day's work for our giant reptile friend!

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Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction