A Dancing Clam on the Roof - Promotional Inflatable Balloons Make it Happen

Ivar's Restaraunt brings a popular mascot to life with inflatables

What if you have a regionally popular mascot for which you'd love to get more exposure? And what if this mascot was a dancing clam? Would your first thought be to put it on your rooftop?

Balloon marketing was exactly what Ivar's Restaurants had in mind when they contacted Landmark Creations.

A landmark in their own right in Seattle, Washington, Ivar's Restaurants has 25 casual seafood bars and three full-service eateries. In addition, they produce and market their award-winning brand of soups, chowders and sauces for national and international sale. Jim Werth, marketing manager, couldn't think of a better way to add some flash to their locations than with a custom-made promotional inflatable.

"The inflatable complements our messaging since Ivar's is a quirky restaurant that's known for its antics." He goes on to say that the rooftop balloon is very noticeable even from up to an eighth of a mile away.

At the moment, the dancing clam sits atop the 25th freestanding quick-service restaurant in celebration of its grand opening. Future plans include additional openings, community events and possibly parades (if they can find a flatbed big enough to drive it around!).

Why Landmark? Our "best-of-breed" standing in the inflatables industry is one aspect Jim mentioned. Then there's the top-notch inflatables, impeccable service and reasonable prices. Those always come in handy, too.

Featured in Landmarketing Issue 38

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.