Cold-Air Inflatable Adds Pizzazz to Italian Festival
Custom Inflatable Adds a Sense of History to the Italian Heritage Festival
Event marketers, The Display Company, were charged with creating an interesting centerpiece for the Italian Heritage Festival in Buffalo, NY. As the largest street festival in the United States, this event would attract thousands of onlookers.
What came to mind? One of the most well-known Italian landmarks ever: the Leaning Tower of Pisa.
The Display Company specializes in decorative display props for commercial and corporate events, film, television, stage productions and more. Needless to say, they have the creative power to generate ideas on the fly. What they didn't have was someone to bring those ideas to life. Enter Landmark Creations.
Working within the criteria The Display Company provided, we developed a cold-air inflatable, 30-foot-tall model of the Tower. This allowed the inflatable to stay upright via an electric blower system. Thanks to its light weight and mobility, the entire display can be packaged for later use. And that's just what The Display Company had in mind.
The Leaning Tower of Pisa got a lot of publicity and has now become part of The Display Company's inventory. "Buffalo and the surrounding areas look forward to this annual street festival. This 30' Leaning Tower of Pisa was a showstopper that was well received. We are looking forward to renting it to other festivals around the country."
Dual purpose. Revenue generating. Eye catching. Just a few of the things we love most about inflatables.
Featured in Landmarketing Issue 38
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Landmarketing Issue 38 - Summer 2011 -
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Custom Inflatable Artwork Strikes a Chord with the Public -
Eastern Propane Uses Inflatable Product Replica at Community Events -
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What Others Say About Landmark Creations
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC