Inflatable Mascot Creates a Big Buzz for Food Truck

Inflatable Mascot Boosts Foot Traffic for Food Truck

Inflatables used to market a food truck? Granted, it’s not typical, but perhaps Eddie Garcia of Eddie’s Churro Factory has started a new trend.

After all, inflatable characters have already proven themselves to be powerhouses when it comes to stopping people in their tracks. Add to that the simplicity of setup and takedown and the inflatable mascot/food truck pairing is really a natural.

Eddie’s 10-foot-tall character will pack neatly away in his truck without taking up too much valuable space. Then, within minutes of reaching his location, the mascot can inflate fully for use on top of his truck or out front. When it’s time to move on, he can just deflate the character (almost as quickly as inflation took place), store it away and take off!

Plans for use include visits to grand openings, street fairs, festivals, flea markets and anywhere Eddie can find people who crave the yummy goodness of homemade churros. Hey Eddie! You could stop by our office if you’re in the neighborhood. Just sayin’.

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation