Inflatable Balloon Guy Stars In Television Commercial

Multimedia firm, Lunchbox Communications, developed the idea of using an advertising balloon in television commercials for CharcoCaps all-natural, anti-gas capsules.

Balloon Guy finds himself in several precarious positions during these 15-second spots including trapped in a crowded elevator and sleeping next to his significant other. At six feet tall, this life-size, custom-designed advertising balloon finally gets relief with the help of CharcoCaps.

Once again, inflatables came through in gaining attention and evoking response. According to Lunchbox officials, "The spot is airing in select media markets across the country with huge success. In just four weeks, the ad has inflated CharcoCaps sales by 50% in Wal-Mart stores."

Just goes to show you what a little creativity and a lot of detailed design work can do for your bottom line!

beverage industry marketing, Featured in Landmarketing Issue 21

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What Others Say About Landmark Creations

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's