Inflatable Balloon Guy Stars In Television Commercial

Multimedia firm, Lunchbox Communications, developed the idea of using an advertising balloon in television commercials for CharcoCaps all-natural, anti-gas capsules.

Balloon Guy finds himself in several precarious positions during these 15-second spots including trapped in a crowded elevator and sleeping next to his significant other. At six feet tall, this life-size, custom-designed advertising balloon finally gets relief with the help of CharcoCaps.

Once again, inflatables came through in gaining attention and evoking response. According to Lunchbox officials, "The spot is airing in select media markets across the country with huge success. In just four weeks, the ad has inflated CharcoCaps sales by 50% in Wal-Mart stores."

Just goes to show you what a little creativity and a lot of detailed design work can do for your bottom line!

beverage industry marketing, Featured in Landmarketing Issue 21

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What Others Say About Landmark Creations

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear