Landmarketing Issue 21 - Spring 2007

Welcome to Issue 21 of Landmarketing - Inflatable Marketing Ideas You Can Use

Wow!  What a jam-packed issue we have today! Because of all your great feedback from the survey, we've made a couple of changes. The most significant is to give you even more case studies.

While most people said they read the newsletter from beginning to end (thanks!), case studies were obviously one of the favorite features. Do you have a Landmark Creations inflatable you want to highlight? Give us all the details and you might be included in a future edition of Landmarketing. We also need your input on a different matter of great importance - computer games. You'll find detail in the Fun Stuff section.

In this issue you’ll find five (count 'em… five!) case studies plus an insightful checklist to use when choosing an inflatables vendor. And… drum roll please… we'll announce the winner of the iPod Shuffle!

Creative Uses for Custom Inflatables:

• Cuppy's Coffee, Smoothies & More Inflatable Costume

• Creative Advertising Helps Enhance TV Coverage for Sutter Home

• Sapporo Towers Over the Crowd At Cherry Blossom Festival

• Sealed Inflatable Stars In Television Commercial

• Falcons' Inflatable Sports Tunnel Helps Inner-City Kids 

Playing It Safe: A Checklist for Choosing An Inflatables Vendor

Let’s face it: Inflatables are an investment, not an impulse buy.  That's why it only makes sense to purchase inflatables from long-standing companies who have proven track records with design quality, on-time delivery, customer service and more. But honestly, how would you know?  If you contacted an inflatables company (or they contacted you), how could you determine with a fair amount of certainty that your project would turn out exactly the way you wanted? find out how to choose an inflatable vendor...

And the Winner Is…

First, thanks to all who took a few minutes to answer our survey about improving Landmarketing.  We promised to give away an iPod Shuffle and we have made good on our word.  Congratulations to Richard Barrett.  Richard's response?

Very nice!  I think that is the second thing I've won in my 61 years.

Maybe he's on a roll now. You'll know Richard when you see him because he'll be the one shuffling along bobbing his head with a spring in his step. Happy humming!

Sincerely,

Stephanie Meacham

VP of Operations