Texas Christian University Revs Up College Sports Marketing With Inflatable Mascot

Texas Christian University Increases Fan Attendance With Inflatable College Mascot

While Kermit™ may be the most famous amphibian in the land, Texas Christian University's college mascot — the Texas horned frog — probably runs a close second. If you've never seen one, you can just imagine what it looks like based strictly on the name.

This fierce critter with slanted eyes, sharp claws and — of course — horns, is a small terror in the real world.

Just imagine the striking impression it leaves when created with a 10-foot stature in all its inflatable wonder. If you were on the other team, you'd be shaking in your cleats for sure!

Assistant Director of Marketing Julie Austin explained, "We hoped to accomplish drawing in more students and fans into games. We use the inflatable frog at sporting events for brand awareness and photo ops for fans. It has become a trademark of volleyball and baseball games, as well as in Frog Alley during football pre-game."

Why choose Landmark Creations over all the other inflatable manufacturers? "Landmark Creations has a great reputation for similar projects, in addition to their quality product and affordable pricing."

Featured in Landmarketing Issue 56

View More "Sports Industry Inflatables" Articles

Giant Inflatable Arch Gets Cross-Country Team to the Finish Line

Giant Custom Inflatable Boosts Brand Awareness at Sporting Events

Custom Inflatable Arch Gives Canadian Triathlon a Truly Dramatic Finish

Custom Inflatable Shotgun Shell Hits the Target at Sporting Clays Championship

What Others Say About Landmark Creations

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School