Skip to main content

Inflatable Mascot Drums Up Lots of Social Media Exposure

Brock-Badger-Mascot-L3884Want to Engage Students? Give Them an Inflatable Mascot to Post on Social Media

If you’ve hung around any college students, you’ve certainly noticed one thing. These young adults spend a lot of time on social media. What are they talking about?

Everything from the state of politics in our country to how extremely cool the new inflatable mascot looked on their parade float.

 This is how Brock University garnered “remarkable social media coverage among the student population,” according to Curtis Gadula, Manager of Off-Campus Living & Neighborhood Relations.

The Ontario-based school turned its mascot (Boomer the Badger) into an inflatable that has been used on a community parade float, at open houses, preview days, athletics banquets, sports camps, convocations and just about everywhere else they could think to place it. The goal was to increase marketing exposure, energy, athletic and university pride, and excitement about the school.

Why did they choose Landmark Creations (in the U.S.) as opposed to a Canadian company? “Through research, Landmark had a solid reputation, and from the very start they were excellent to work with and responsive to our requests for change. Fantastic customer service and excellent delivery.”

Now that’s something to get excited about! Gooooo Badgers!

Featured in Landmarketing Issue 49

View More "Sports Industry Inflatables" Articles

Giant Inflatable Arch Gets Cross-Country Team to the Finish Line
Read more
Giant Custom Inflatable Boosts Brand Awareness at Sporting Events
Read more
Custom Inflatable Arch Gives Canadian Triathlon a Truly Dramatic Finish
Read more
Custom Inflatable Shotgun Shell Hits the Target at Sporting Clays Championship
Read more

What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises