Cold-Air Inflatable Mascot Raises Breast Cancer Awareness & Bank Brand Recognition
Local Bank Plans a Promotional Tour Using Cold-Air Inflatable Pig Mascot
When you hear talk of a pig going on tour, your first thought might be of Miss Piggy. Not in this case. Bank of Cherokee has a different pig and a much higher purpose in mind.
Following a tradition of community service, Beth West, Director of Marketing and Community Development, chose Landmark Creations to design and bring to life "Penny," their inflatable mascot. Standing 13 feet high and proudly sporting the bank logo, Penny springs onto the scene ready to handle an impressive tour schedule.
"Penny will be featured at the Annual Wild West Fall Fest, a local festival raising awareness for all special-needs persons, young and old," says Ms. West. "Penny Pig will also be on our Christmas Parade Float in our two area Christmas parades. Her inaugural event was honoring breast cancer survivors for October Breast Cancer Awareness month. We invited survivors to participate in a balloon release, as seen in the picture."
Because of her compact size and easy portability, Penny should have no problem keeping pace with all her public appearances. Check out her first video on social media!
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Landmarketing Issue 55 - Autumn 2015 -
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What Others Say About Landmark Creations
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC