Giant Inflatable Guitar Helps Promote Innovative Music Experience

Giant Inflatable Guitar Promotes an Entirely New Music Mix-Perience

If you shy away from music festivals because they are uncomfortable and surrounded by cheap food and minimal amenities, you'll love KAABOO Del Mar.

This California-based group has created a whole new mix-perience when it comes to live, outdoor musical entertainment.

To promote their revolutionary concept, KAABOO Del Mar mounted a giant inflatable rack of guitars to their parade float and took off down the street. Because of its size when deflated, the guitar inflatable is easy to transport to whichever events KAABOO attends so they can get the most mileage from their promotional balloon. If he/she chooses, the event planner can also incorporate the inflatable into the stage set to reinforce branding.

Emily Byer, Director of Marketing, explained, "Landmark was quick to respond to my questions, had the knowledge and ability to act quickly and execute on our vision." We hear that a lot! "[The giant inflatable] did attract attention and add credibility to our promotional booth."

Looking for a promotional tool that is as innovative as you are? Talk with us about your vision.

Featured in Landmarketing Issue 55

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear