Custom Giant Inflatable Arch Boosts Community Engagement and More

Custom Inflatable Arch Has Marathoners Racing for More

It started out at as a way to build brand visibility at a local marathon. Now it has become so much more.

The Dell EMC inflatable arch was commissioned by Ben Stephenson, lead for the firm's Community Service Committee. As he explains it, "the initial project was to increase our presence at our water stop for the Oklahoma City Memorial Marathon."

To that end, Stephenson turned to Landmark, and Landmark came through. The finished custom inflatable stands 15 feet high and 21 feet wide and weighs 156 pounds. Designed as a double arch, it features a complex cluster of interconnected "molecules" – a marvel of inflatable craftsmanship.

According to Stephenson, the inflatable arch quickly became a huge hit.

"On multiple occasions, we received confirmation that the arch helps build out the best water stop on the marathon."

"This year a local TV station broadcast just in the front of our water stop, using the arch as a backdrop. We already have a number of requests to have these arches appear at multiple community engagement events," says Stephenson.

Why did Dell EMC OKC choose Landmark Creations? Landmark was "quick to respond," Stephenson reports. "Plus, they had a great idea and delivered as promised."

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction