Treaty Oak Distilling broke a world record by creating a 580 liter gin and tonic. To underscore their key ingredient, they commissioned a giant inflatable replica of their signature Waterloo No. 9 gin bottle! Spectators where sure to know the brand responsible and could snap a picture next to the inflatable almost as large as the feat itself! Cheers to savvy product placement!
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."