Fans of the Indy 500 were encouraged not to drink and drive at the Indianapolis Motor Speedway in an activation by Team Coalition for Miller Lite. Fans who took the pledge signed the giant inflatable milk bottle and were photographed at the event, creating a social-media share worthy momentum to promote the cause and the brand!
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"