Thirstin Drinking Cup Inflatable

Event Marketing for EPA: National Drinking Water Week

The Environmental Protection Agency's (EPA) Office of Water recently engaged in some heavy event marketing as they celebrated National Drinking Water Week. The festivities were designed to educate children and adults on issues related to the safety of drinking water as well as gain media attention for the EPA.

To make the event fun, marketing materials such as multimedia games, on-site computers and more were provided for attendees. In addition, EPA staff volunteered to speak on a variety of topics related to water safety and cleanliness. The EPA's marketing agency, The Track Group, also turned to Landmark Creations to develop an inflatable mascot that would appeal to kids and adults.

Inflatable advertising has always worked well in tradeshow environments.

This event was no exception. "Thirstin," an eight-foot tall inflatable drinking cup was designed to have a friendly face and bright colors. His purpose was to help increase attendance on the day of the event by working in an outreach capacity. As usual, inflatable advertising paid off!

According to The Track Group, "This event was considered highly successful by many EPA staff and management and generated positive goodwill in the community."

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills