Lincoln Kids Inflatable Triathlon Arch Goes the Distance

Inflatable Archway Makes a "Splash" at Triathlon Event

Since its debut in 2004, the Lincoln Kids Triathlon "Splash, Mash and Dash" has been a big hit with kids and parents. Created to get kids moving, the June 30th race included swimming, bicycle riding and running as its three events. Marketing / advertising opportunities were offered to sponsors to help offset costs. Race Director, Karen Lewis reported, “This year we will have an inflatable arch which we can use to promote our major sponsors of the race."

Distances for each event varied by age. Activities were started in waves to keep events from being too crowded. Kids began with swimming laps in the pool then moved immediately into bike riding. The finale was a 3/4-mile run that ended with kids sprinting through the inflatable arch at the finish line.

Event marketing coordinators sold advertising on the inflatable arch - a perfect plan since the finish line is always a focal point of any race.

In the first year, the race attracted 150 kids. This year they increased that to 205. Overall, it was a huge success for everyone involved!

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction