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Hotter'N Hell Hundred Inflatable Race Archway

Hotter'N Hell Inflatable Start Arch at Bike RaceHotter'N Hell Bicycle Race, Created in 1982 by the Wichita Falls Bicycle Club, Celebrates Wichita Falls' 100-year Anniversary

It is now the largest single-day 100-mile bicycle ride in the nation attracting over 10,000 racers from all across the globe. In celebration of their 25th anniversary, Hotter'N Hell Hundred wanted to do something truly spectacular for this year's race. That's why they teamed up with Landmark Creations, designer of inflatable mascots, arches, and more.

Two balloons were chosen: An 18' x 40' inflatable arch and a 30' inflatable mascot. The inflatable arch was a half decagon-shape displaying the colors of the race along with the traditional flames. The five-sided arch was selected for its unique appearance and its ability to easily accommodate sponsor banners. The other inflatable was designed to replicate the mascot Pyro Pete. Complete with racing shorts and bulging biceps, Pete captured the spirit of the race with his "let's do it" stance and facial expression.

Both the inflatable arch and mascot were produced using seven-ounce and 18-ounce vinyl-coated, nylon fabric. They were equipped with internal blower systems that allowed them to inflate quickly and remain upright until the event ended. Landmark Creations is proud to have been a part of this exceptional event. Through inflatable mascots and arches that were larger than life, this internationally acclaimed bicycle race was able to celebrate its silver anniversary in style.

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Inflatable Archways  |  Race Management Inflatables

Featured in Landmarketing Issue 19


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What Others Say About Landmark Creations


"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Just wanted to say how much we LOVE our inflatables.  We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"Thank you so much for getting the arch to us in time for our event!  The arch looked great and we couldn't of been happier with the look.  Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge