Greenville County Uses a Familiar Inflatable Character to Raise Awareness
Greenville County Puts a Twist on a Childhood Symbol to Raise Awareness
When you think of children splashing in the tub, what immediately comes to mind? A rubber ducky, of course! But the Greenville County Soil and Water Division puts a unique twist on this childhood symbol of innocence and fun.
Just as you'd never suspect that a cute, little rubber ducky would cause any type of harm, most folks don't recognize the danger they cause to the environment with ordinary, household items. In essence, motor oil, pet waste and numerous other commonly-found items can endanger our water supplies. Katarina Sides, Greenville County's Community Relations Coordinator, explains.
"We are reminding everyone that their household’s little devil causes a big problem for everyone. Motor oil, fertilizer, leaves, trash and pet waste can be a devil in disguise. They seem like no big deal but they actually pollute our water. By using a 'devil' rubber ducky we take a familiar, harmless childhood object and redesign it as something scarier than what meets the eye. The inflatable allows us to get the devil in disguise messaging out to our County population in an unusual and exciting way."
With an eye toward educating Greenville County residents that so-called "harmless" things can actually pollute the local water supply, the Devil Duck will make stops at community events. Why Landmark? "Landmark had the best recommendations from people who have actually used them, were incredibly helpful and willing to answer questions, and had the best prices."
You can't argue with a Devil Duck :)
Featured in Landmarketing Issue 44
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What Others Say About Landmark Creations
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School