GE Profile Inflatable Washer and Dryer Replicas Hit Times Square

GE Inflatable Washer and Dryer put a new spin on Times Square

New York City is world-famous for having some of the most unusual sights and people in the world. So it took a little doing to create something that would capture attention in this borough of the bizarre. A giant, red, inflatable product replica did the trick!

It only makes sense that GE wanted a high profile for their new Profile™ washer and dryer set. During their event this past August, they hosted an auction in Times Square. The 40-foot tall inflatable product replica towered over the crowd and drew visitors to the event where they auctioned off a pair of Ryan Seacrest's blue jeans.

In addition, lucky attendees were entered into a drawing to win a pair of the new GE Profile™ appliances.

The designers at Landmark Creations had a lot of fun with this project. Recreating the washer/dryer took some time, but we managed to duplicate each button and knob with exacting detail. With subtle details like being able to "see through" the front-load windows of both appliances, these giants were exceptionally lifelike. It all made for a fun and highly successful event.

Looking to create an innovative Guerrilla marketing campaign like this one? Visit the folks at Interference Inc., the New York based, alternative marketing company with the creative vision for this campaign.

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company