Cold-Air Inflatable Gecko Mascot Helps Brand GEICO Insurance

Country's Best-Known Lizard Goes Large as a Cold-Air Inflatable Mascot

When you've created one of the most recognizable characters in advertising history and made him a national TV celebrity, what's your next step? Take advantage of that popularity and turn the little fellow into a giant, cold air inflatable!

With countless fans across the U.S., the GEICO Gecko mascot represents a culmination of everything we love.

He is cute, relatable, an animal and has a foreign accent. What else could you ask for? The folks at GEICO wanted a way to stand out at festivals, conventions, sporting events and more… so we gave them just that.

The spitting image of the country's best-known lizard was born weighing in at 105 pounds and standing two-stories high. Because he's in inflatable form he's portable, easy to setup and take down, and a breeze to ship from event to event.

But out of all the inflatable companies in the nation, why did GEICO choose Landmark? They recognized quality when they saw it. According to Brandon Golatt, Event Marketing Coordinator, "We decided to use Landmark because we were impressed with work that they had done for a partner of ours on our behalf. We were very impressed with Landmark’s attention to detail so we decided to see what they could do for us. We are very pleased with the result."

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk