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Custom Inflatable Colon Helps Prevent a Deadly Disease

Huntsman Cancer Institute's Inflatable ColonInflatable Colon Makes it Easier to Discuss Colorectal Cancer

If a simple test could prevent a very common form of cancer altogether, would you take it? Then why do so many people avoid having a colonoscopy done? One reason is that the colon is not a topic people are too comfortable talking about.

Another is fear: if I have the test, the doctors might find something.

These and other concerns are what Huntsman Cancer Institute of Utah plans to address with their new inflatable colon. By using something as "friendly" as a custom inflatable, the anxiety about this subject is reduced, freeing people to see what's inside their bodies. By touring the inflatable replica and walking through a colon-like tunnel, folks learn that prevention and early detection is the name of the game.

"So far, we did an unveiling event and have taken [our inflatable colon] CECE to the Huntsman Springs Celebrate America event. We are taking it next to the Juab County Fair, Be Well Utah (health event), then our Cancer Awareness Expo," reports Outreach Coordinator, Lori Maness.

What results have they seen so far? Excitement! People love the inflatable colon and are hopefully taking steps to toward colon health.

Featured in Landmarketing Issue 42

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What Others Say About Landmark Creations

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Just wanted to say how much we LOVE our inflatables.  We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center