Custom Inflatable Colon Helps Prevent a Deadly Disease

Inflatable Colon Makes it Easier to Discuss Colorectal Cancer

If a simple test could prevent a very common form of cancer altogether, would you take it? Then why do so many people avoid having a colonoscopy done? One reason is that the colon is not a topic people are too comfortable talking about.

Another is fear: if I have the test, the doctors might find something.

These and other concerns are what Huntsman Cancer Institute of Utah plans to address with their new inflatable colon. By using something as "friendly" as a custom inflatable, the anxiety about this subject is reduced, freeing people to see what's inside their bodies. By touring the inflatable replica and walking through a colon-like tunnel, folks learn that prevention and early detection is the name of the game.

"So far, we did an unveiling event and have taken [our inflatable colon] CECE to the Huntsman Springs Celebrate America event. We are taking it next to the Juab County Fair, Be Well Utah (health event), then our Cancer Awareness Expo," reports Outreach Coordinator, Lori Maness.

What results have they seen so far? Excitement! People love the inflatable colon and are hopefully taking steps to toward colon health.

Featured in Landmarketing Issue 42

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What Others Say About Landmark Creations

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company