Butter Kernel Corn Can Inflatable Product Replica

Faribault Foods serves up a new tour

Since 1895, Faribault Foods has been a canner of top-quality vegetables. Having used Landmark Creations before for promotions tied to their S&W brand, Faribault commissioned an inflatable product replica of its Butter Kernel whole corn can.

Faribault had an upcoming "A Fresh New Taste of Spring" tour in the Midwest on its marketing calendar. hey needed something that would improve their visibility at food drives related to sporting events with the Iowa Cubs, St. Paul Saints and Omaha Royals, with sampling events at local zoos and during sponsorships of Susan G. Komen races.

Why use inflatables and not just plain, old, ordinary signage? Eric Julstrom explains, “The inflatable establishes our presence at an event with high visibility, which we hope creates a positive connection between the community and our brand. It also helps to reinforce our awareness. [The inflatable product replica] helped increase foot traffic and communicate our brand as part of the recipes that we sample."

Featured in Landmarketing Issue 30

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant