Custom Inflatable Colon Tunnel Works to Save Lives from Colorectal Cancer

Strides for Life Uses Inflatable Colon Tunnel to Promote Cancer Screening & Early Detection

Colorectal cancer is the number two cause of cancer deaths in both men and women in the U.S., yet millions go unscreened and uneducated year after year. This is what drives the Strides for Life Colon Cancer Foundation. The organization was established after the death of Dylan Cappel at age 23.

Dylan died while training for a berth on the 2004 United States Olympic Rowing Team. A young man. A highly trained athlete. Yet colon cancer struck.

With the help of Landmark Creations, Strides for Life took a lighthearted approach to this very serious subject. Using an inflatable tunnel as the base, a custom inflatable walk-through colon was developed that allows visitors to actually see a replication of what goes on inside the human body. As the tour progresses from entrance to exit, visitors watch possibly harmless polyps morph into dangerous growths.

Using the inflatable colon tunnel at their Annual Run/Walk in San Francisco, health fairs, street festivals and other public events, Strides for Life has gotten lots of positive feedback. They've also impacted countless lives that might well be saved, thanks to this fun lesson about the deadly effects of neglecting colon-cancer screenings.

Featured in Landmarketing Issue 35

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What Others Say About Landmark Creations

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40