Inflatable Replica Cow Helps Spread a Moo-ving Message

That's the message proclaimed by World Cow, a Vermont-based global movement promoting worldwide kindness and unity.

To illustrate this unifying theme, World Cow's gifted artists have created an eye-catching avatar: a Holstein dairy cow dotted with bold black spots shaped like the world's continents.

This distinctive "moo-model" is popping up all over the globe, painted by talented street artists on walls, barns, and other spaces.

But World Cow wanted to spread its positive message even further – to public art installations in various locales. Their goal? "To bring joy to everyone," says co-founder DJ Barry.

So, Barry turned to Landmark Creations.

Working closely with Barry, Landmark designed and built a custom inflatable cow.

That's right: a gigantic cow – in fact, the largest mobile cow in the world.

Towering 20 feet high, the colossal cow looks just like World Cow's signature Holstein, complete with all those dramatic continent-shaped spots.

So far, the inflatable replica has been a huge hit everywhere. According to Barry, it has generated "press coverage, improved foot traffic, online social media (buzz), potentially viral content in video and photography," and more. People want to rent it, businesses ask to display it, and everyone gets a big kick out of it.

Why did World Cow choose Landmark? Barry says she received a recommendation from a local firm, Town and Concrete. She's thrilled with the results. Landmark is "amazing," she reports, and she's eager to spread the word to other artists and nonprofits.

Featured in Landmarketing Issue 62

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First