Inflatable Golf Bag Replica for Valero Texas Open

Inflatable Advertising with Cold Air Balloons Makes a Big Visual Impact

Years ago, Valero Energy Corporation (owners of Beacon and Ultramar Diamond Shamrock gas stations) began participating as a charitable sponsor of PGA Tournaments.

To increase exposure of these worthwhile efforts Valero commissioned Landmark Creations to develop an inflatable advertising product replica for them in the shape of a golf bag. This cold air balloon stood 20-feet high and bore the Valero logo as well as the name of the tournament: The Valero Texas Open. It is during this tournament that the Benefit for Children Golf Classic is also held.

In order for the bag to stay current, Valero occasionally requests changes in the products. Because the products included in the cold air balloon are sewn in (to ensure placement) the entire top of the bag must be removed. After the new products are inserted, and carefully positioned for maximum visibility, the top is replaced and the updated bag is ready to service.

This year inflatable advertising and other efforts helped Valero bring in a whopping $7 million for children's charities. Now in their fifth year as a PGA Tournament sponsor, Valero continues to increase its giving that aid in sheltering abused or abandoned children, offering education opportunities to at-risk youth, and more.

Landmark is proud to be a part of such an admirable venture!

Featured in Landmarketing Issue 17

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What Others Say About Landmark Creations

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society