Landmarketing Issue 18 - Summer 2006

Welcome to Issue 18 of Landmarketing - Inflatable Marketing Ideas You Can Use
Ah! Summer! Also known as "Inflatable Season." With more people outdoors during summertime, it only makes sense to ramp up your outdoor promotions. That means using your existing inflatables in innovative and creative ways or ordering new inflatables to add to your fleet.
This newsletter can help with the former. Landmark Creations can help with the latter. Contact us today for details.
In addition to today's issue, we have two exciting releases for you to look forward to in the fall issue of Landmarketing. Anybody who was able to get one of our prized 2006 Landmark calendars will be excited to know there's a 2007 version in the works. Yes, you'll get more Landmarks On Location inflatable marketing ideas and also more fun between our lovable mascots. Never had a Landmark calendar? You've been missing out! Stay tuned and I'll keep you posted on when and how to get yours.
Discover Great Landmarks - Empire State Building
Last - but far from least - it's time to start pumping up your mouse-clicking finger. You'll want to be in shape for the new release of our next animated game. Dino and our creative engineers are at it again and there's no telling what they'll come up with. The suspense is killing me!
Setting Your Inflatable Up
Often when people call Landmark they ask how difficult inflatables are to set up. We usually tell them that basic installations require one to two people. Now, I'm not a large woman and I was able to do these set ups and take downs with minimum assistance. Don't get me wrong, I probably wouldn't attempt a rooftop installation alone and I'd certainly advise a do-it-yourselfer to get professional help for their first install. As for tradeshows or ground installations, however, it's a very simple process and I was out to prove that once and for all.
Custom Inflatable Case Studies
Landmark Creations In The News
In a six-page spread in the June 2006 issue of Sign Builder magazine, Landmark President, Tom Meacham got some excellent coverage while discussing creative inflatables. Outlining some of Landmark's most challenging projects, Tom talked about the Heisman Trophy, interactive inflatables. He also gave excellent advice to those trying to break into the inflatables rental business: be creative - don't follow the crowd.
There are two birthdays coming up in August. Baby Calvin (our son) is turning one and Landmark Creations will be 20! Both are cause for dancing in the streets and both bring about an unexplainable urge to reminisce.
Enjoy this issue and I'll see you again in the fall.
Wishing You Success,

Stephanie Meacham
VP of Operations
Featured in Landmarketing Issue 18
What Others Say About Landmark Creations
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.



