Landmarketing Issue 18 - Summer 2006

Welcome to Issue 18 of Landmarketing - Inflatable Marketing Ideas You Can Use
Ah! Summer! Also known as "Inflatable Season." With more people outdoors during summertime, it only makes sense to ramp up your outdoor promotions. That means using your existing inflatables in innovative and creative ways or ordering new inflatables to add to your fleet.
This newsletter can help with the former. Landmark Creations can help with the latter. Contact us today for details.
In addition to today's issue, we have two exciting releases for you to look forward to in the fall issue of Landmarketing. Anybody who was able to get one of our prized 2006 Landmark calendars will be excited to know there's a 2007 version in the works. Yes, you'll get more Landmarks On Location inflatable marketing ideas and also more fun between our lovable mascots. Never had a Landmark calendar? You've been missing out! Stay tuned and I'll keep you posted on when and how to get yours.
Discover Great Landmarks - Empire State Building
Last - but far from least - it's time to start pumping up your mouse-clicking finger. You'll want to be in shape for the new release of our next animated game. Dino and our creative engineers are at it again and there's no telling what they'll come up with. The suspense is killing me!
Setting Your Inflatable Up
Often when people call Landmark they ask how difficult inflatables are to set up. We usually tell them that basic installations require one to two people. Now, I'm not a large woman and I was able to do these set ups and take downs with minimum assistance. Don't get me wrong, I probably wouldn't attempt a rooftop installation alone and I'd certainly advise a do-it-yourselfer to get professional help for their first install. As for tradeshows or ground installations, however, it's a very simple process and I was out to prove that once and for all.
Custom Inflatable Case Studies
Landmark Creations In The News
In a six-page spread in the June 2006 issue of Sign Builder magazine, Landmark President, Tom Meacham got some excellent coverage while discussing creative inflatables. Outlining some of Landmark's most challenging projects, Tom talked about the Heisman Trophy, interactive inflatables. He also gave excellent advice to those trying to break into the inflatables rental business: be creative - don't follow the crowd.
There are two birthdays coming up in August. Baby Calvin (our son) is turning one and Landmark Creations will be 20! Both are cause for dancing in the streets and both bring about an unexplainable urge to reminisce.
Enjoy this issue and I'll see you again in the fall.
Wishing You Success,

Stephanie Meacham
VP of Operations
Featured in Landmarketing Issue 18
What Others Say About Landmark Creations
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40