Landmarketing Issue 15 - Summer 2005
Welcome to Issue 15 of Landmarketing - Inflatable Marketing Ideas You Can Use
As the dog days of summer set in, temperatures rise and we all start to slow down just a bit. Summer presents a challenge because most of us would rather be lounging by a pool than working.
The hot weather also presents several challenges to your inflatables. In the feature article, I'll tell you how to avoid damage to your balloon during the hotter months.
I also have some new case studies for you to help generate ideas for creative ways you can use your inflatables. And, last but certainly not least, Landmark has some groundbreaking news that you're sure to be excited about. Happy reading!
Summer brings its own set of challenges when it comes to inflatables. Heat isn't a problem for inflatables, but storms of various sorts can certainly do major damage. The most common threat to your inflatable during the summer months however, is wind!
Inflatable Case Studies:
Calgary International Children's Festival Whale
What fun! Kids at this festival loved listening to stories from inside the belly of a whale. Children could go sit, listen and learn. A creative and fun way to reach kids!
Under Armour Inflatable Archway
Traveling the world, the next stop for the Under Armour Arch is a marathon in Japan. Just as it did in the U.S., the arch continued drawing crowds and reinforcing product and brand awareness to an international audience.
Landmark Creations - In The News
Athletic Business Magazine - Landmark's inflatable sports tunnels were featured in the June 2005 issue of Athletic Business Magazine. The write-up also gave details of how schools and clubs can raise money for booster activities, teams or bands by selling advertising on the inflatables.
Wishing You Success,

Stephanie Meacham
VP of Operations
What Others Say About Landmark Creations
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC




