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Landmarketing Issue 06 - Spring 2003

Stephanie Meacham

Welcome to Issue 06 of Landmarketing - Inflatable Marketing Ideas You Can Use

Spring has sprung and that always makes everyone at Landmark Creations happy! Warmer weather naturally draws people outdoors and that means it’s the perfect time for outdoor inflatable advertising.

To get you in the mood, we’re featuring several articles in this issue of Landmarketing to help you be prepared for the flood of new customers you’ll receive when you promote with inflatables. Look for a handy chart that will help you select the best inflatable for your particular needs. You can also find helpful care and maintenance tips for your helium-filled inflatables.

There’s tons ‘o fun to be had, too! We have a great Easter game for you, direct from Dino our mascot, and (drum roll, please) a new photo contest where you can win big prizes just for sending in your pictures and inflatables success stories.
So let’s get on with it!

Inflatable Installer Spotlight – National Searchlight

The name “National Searchlight” seems rather self-explanatory. After all, they do - in fact - rent lights. However, they also install inflatables… a natural fit with their business since both lights and inflatables are practically guaranteed to draw a crowd. When you need to have an inflatable installed in Louisiana, Mississippi, Alabama, Arkansas, or virtually anywhere else in the Gulf Coast area, National Searchlight can answer the call.

Effectively Choosing the Inflatable That's Right for You

Making the decision to include inflatables in your marketing mix is definitely a step in the right direction. However, many people mistakenly believe that all inflatables are huge, fan-driven, balloons that must be used outdoors or in very large indoor arenas. This is simply not true. So, how do you choose the right one for your events? 

Care and Maintenance of Helium Inflatables

When working with helium-filled inflatables, it’s important to keep several basic tips in mind. With proper care and maintenance, your helium inflatables will give you lots of use down the road.

“Discover Great Landmarks” Photo Contest

We want to feature you on our site! Have you had great success using your Landmark Creations inflatables? Have you exceeded your marketing or sales goals during a promotion? Have you come up with a creative new way to use inflatables? We want to know about it.

Wishing you success,

Sincerely,

Stephanie Meacham

Stephanie Meacham

VP of Operations


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What Others Say About Landmark Creations


"Just wanted to say how much we LOVE our inflatables.  We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk