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Landmarketing Issue 02 - Spring 2002

spring

As spring begins and the weather warms, more and more our thoughts turn to outdoor promotions.

The perfect setting for inflatable advertising! In addition to cold-air, helium, and sealed inflatables; Landmark has added a new and dynamic line of balloons that offer an entirely new twist to your promotions. These exciting, dynamic inflatables are just the ticket to give your marketing efforts a boost and they're budget friendly, too!

The excitement continues to build with the introduction of our Summer Adventure contest guaranteed to float your boat (literally). When you refer a friend to our site and subscribe to Landmarketing, your name will be entered into a weekly drawing to win one of twelve inflatable kayaks. You will also be automatically entered in our final drawing, July 1st, to win a $500 gift certificate from the world's foremost outfitter, Cabelas.com! Don't have your own subscription yet? No problem! If you sign up as a new subscriber, your name will be entered into the drawings as well. Your summer adventures will be endless with this easy-to-use, two-man kayak. Remember, we'll give away one kayak each week, so keep those referral subscriptions coming!

It's going to be a great summer as we work together to promote your business with the highest level of success yet (and have a little fun, too)!

It's Spring Cleaning Time, Should You Machine or Hand Wash your Inflatables?

Annual maintenance is a must to keep your inflatable working properly and looking its best. For those balloons that are used frequently, more regular cleanings are recommended. Keeping your inflatable clean will not only increase its life by preventing mold, mildew and the general stink factor, but it will do wonders for its appearance as well. We've seen amazing transformations of older, dirty inflatables after professional cleaning, both by hand washing and commercial machines. The question is, when do you clean your inflatable by hand, and when do you have it washed in a commercial machine?

Until next time, I wish you success in all your promotions!

Stephanie Meacham

Stephanie Meacham | VP of Operations

Featured in Landmarketing Issue 02

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Give our races a 'big event' feel.  They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes